皇家国际物流流教你如何让自己的listing出现在搜索结果首页的？
时间：2017-09-16
同样作为亚马逊上的卖家，这些动辄百万千万的卖家是如何让自己的listing出现在搜索结果的首页的呢?01.优化产品Title一定要让你的产品标题成为客户的优先考虑，因为Title是买家在浏览商品时首先看到的东西。关于title，应该有一些关键词包含在里面：· Brand· Productline· Materialor key feature· ProductType· Color·Size· Packaging/Quantity举个例子，如果你买的是枕头套，那么tiltle就可以写成这样：60GSM Double Brushed Satin Stitched Pillowcase Set, Hypoallergenic, Wrinkle,Fade, Stain Resistant, Set of 2, Beige考虑一些顾客可能会使用的其他的关键词。比如如果你卖的是《指环王》(Lord Of The Rings)，那么就可以把“lotr”作为一个关键词。如果你是卖冰棒磨具的，那么“popsicle maker”就可以作为一个关键词。02.选对产品类别产品放错地方是什么概念?你一个卖袜子的放到牛仔裤的类别下，你觉得那些搜索“牛仔裤”来的客户会点击来买你的袜子吗?是的，结果就是产品没对精准的客户产生曝光。数据发现，如果产品放在了最优最匹配的类别下方，销量会翻升4倍。在你列出item之前，作出一个快速的调查，看它出现在哪个类别。
我们还以枕头为例，当输入这个词时，在出现的多个选项里找出最适合的类别。很显然pillowcase这个属于Home & Kitchen。03.产品描述里包含关键词
关于产品描述，有两件事需要注意。首先，使用子标题和bullet points来分解文本。其次，使用长尾关键字来说明产品的优点。不要再描述和标题里堆砌关键词，这对提升排名是无益的。还说枕套的例子，它的关键词是:
枕套由100%的微纤维制成尘螨耐药;对过敏人群有良好的选择低过敏性，适用于敏感肌肤免烫枕套;低维护，不需要熨烫包封枕套，使枕头被完全遮盖。比埃及的棉花更柔软，更透气三排缎子缝制，极致舒适标准尺寸的2个枕套，有2个枕头大小20" X 30 "。机器可洗，干低，持久耐用适合所有年龄的人，母亲节、父亲节、生日、婚礼、和圣诞节都适用。04.review1，如果商家主动索要，70%的顾客愿意留评的。2，当买一样商品时，90%的顾客浏览的review少于10条。3,58%的顾客认为星级评论很重要4,74%的顾客相信好评的真实性。5,54%的顾客在读完好评后会愿意进入网站看看。所以，review的重要性可想而知。但索评是一个难题，送优惠券啊打折送礼品啊，一不小心就会踩到雷区。那么催评如何写呢?以下是由eGrowth Partners提出的优质模板，仅供参考!HandlingProblemsIfyou have any questions about our product or if your experience with us was lessthan perfect in any way, please contact us immediately at [insertlink] so we can make it right for you!Wehope you love your new [insert product name]! If you have any questions orif your experience was less than perfect in any way, please let us know so wecan make it right [insert link].Sometimeswhen a product is delivered by mail it gets damaged in shipping. Or maybe it'snot quite what you wanted. It may not fit right. You may have changed yourmind. We understand and we are here tohelp! Click [here] for easy returns with Amazon orclick [here] if you have a question. We want to make it right foryou.Askingfor FeedbackPleasetake a moment and share your experience with others! [insert link] Weuse customer feedback like yours tocontinuously improve ourproducts. Other customers on Amazon rely onreviews to make informeddecisions. Thanks for helping to make Amazon abetter place to shop!Ithas been a few days since your [insert product name] was deliveredand we hope you are enjoying our product. As a small business,feedback from our customers means the world to us. We rely on peoplelike you to let us know what we are doing right and where we couldimprove. Would you mind sharing your experience withothers? [insert link] Thank you!
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